Darrell Griffin's "100 Smokin' Hot Marketing Hacks" is exactly what it's title says, it is a cannabis marketing book meant to give you and unfair marketing advantage over your competitors.  This is "out-of-the-box" marketing at its best. Sure you have to do what all the other guys are doing, billboards, vehicle wraps, social media. But these advertising modes are over crowded making hard to get noticed.  The techniques in "100 Smokin' Hot Cannabis Marketing Hacks" will give you an unfair marketing advantage.